Last Days App Case Study

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LAST DAYS APP


Initially created for deployment on iOS devices. The app is developed as a hybrid app with the intention of porting over to Android while maintaining a web model for desktop use.

App Prototype

OVERVIEW

The Problem

In modern times, the bible has proven to be a source of controversy throughout the world. Not only because it is the written accounts of the word of God on earth, but of the history of man since its creation through modern times. Today, according to polls taken, about 88% of Americans say their household owns a bible, out of which, various groups actually read the bible with varying degrees of consistency. From those that read, or study the bible, many have a hard time understanding, or visualizing how real some of these events were, due in part to the lack of understanding of where and when these events took place.

The Solution

The Last Days Mobile App seeks to help readers understand the verity of the information presented by immersing them in the story of the bible, and specifically, the events surrounding the crucifixion of Jesus Christ. This app is a great tool for understanding and appreciating the life, crucifixion and resurrection of Jesus Christ by focusing on the last two weeks of his life, the places he visited and historical artifacts from that era. The app will bring the geographical and temporal elements to the foreground so that the reader will always have a bearing of when and where these events took place.

Competitive Analysis

Competitive Analysis Chart

Target Market

The Crucifixion Mobile App will be primarily targeted to users of iOS iPad devices, specifically, users of 31 to 49 years of age, or Gen-Xers that have an interest in learning more about the detailed accounts of the crucifixion, resurrection and ascension of Jesus Christ.

Other users will benefit from the app by reading about the history of the crucifixion and the historical events that led to it. Users will be able to download the app from their platform specific store, or by linking from the app’s web page.

Demographic Information

Age: 31-49 year old

Gender: Male and Female

Schooling: Trade, College, University

Psychographic Information

Cooking, Family Matters, Sports, Movies, Concerts

Motivation

The Bible brings me closer to God

Primary User

Name: Angela Smith
Age: 31
Gender: Female
Education: High School Diploma

Motivation:

Angela is a single mother of a beautiful baby boy. She works 9-5 weekdays and picks up her baby from her sister’s at the end of the day. She was brought up in a Christian home and wants to impart good Christian values to her son.

“When I read the bible, I try to understand the passages and I am left with some unanswered questions. I then turn to my bible for help.”

Secondary User

Name: John Reed
Age: 35
Gender: Male
Education: College Graduate

Motivation:

John is a single parent, college graduate that works hard to support his daughter Mattie. He understands the complexities of todays life and wants to provide a good education and Christian upbringing to Mattie.

“I have always been curious about the verity of the events in the bible and how they relate to actual events. Specifically, I want to understand events relating to the crucifixion, how and why it happened.”

Tertiary User

Name: Martha Johnson
Age: 39
Gender: Female
Education: College Graduate

Motivation:

Martha is a wife and mother of two children. She attends church and reads the bible regularly. She enjoys talking with people about the bible and wants to learn more about the scriptures.

“There are times when I immerse myself in the events as I read the bible and imagine the accounts as if I were there. It would be nice to have a tool that could help me visualize the accounts I read about in better detail.”

Use Cases

Angela Smith Use Case

Woman and Child

Angela, a single mother, works 9-5 and picks her son at her sister’s at the end of her shift. She is a Christian woman that wants to impart good Christian values to her son.
When she reads about Jesus Christ, she wants to see the places he visited and follows the reading on the map that shows the names of towns. She clicks a button that overlays todays map over the antiquity map so that she can get a visual reference to the cities of today.
Angela uses her tablet to read and study the bible.

Use Case Flowchart

John Reed Use Case

John is a single parent, college graduate that works hard to support his daughter Mattie.
He understands the complexities of todays life and wants to provide a good education and Christian upbringing to Mattie.
When John reads about the crucifixion, he tries to imagine the effects of the punishments of the crucifixion on the body and looks for evidence of such, like the nails that were used at the time among other artifacts.
John uses his ipad to read the bible.

Use Case Flowchart

Martha Johnson Use Case

Martha is a wife and mother of two children.
She attends church and reads the bible regularly and enjoys talking with people about the bible and wants to learn more about
the scriptures.
When she reads the bible, Martha tries to cross reference the locations mentioned in the bible to actual places on a map.
When she read about Jesus and his travels, she understands the general area, but has a difficult time relating that to current locations on modern maps.

Use Case Flowchart

Design Process

Wireframes

Logo Exploration Sketches

Logo Exploration B/W

Logo Exploration Color

Prototype

Home

Last Days Text

Bible Text

Image Gallery

Images of Selected Location

Image Detail

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